Reputation Management: From the Marketing Department to the C-Suite
Online reputation management is about more than managing the organization’s brand or increasing SEO, it also can have a crucial impact on patient experience. Healthcare marketing executives are now sharing online patient feedback with chief medical officers, chief nursing officers, and other clinical leaders, using it as a source of patient experience intelligence and an agent for operational change.

In this webinar, three healthcare marketing executives will share their experiences and advice on using online feedback to:
  • identify trends and potential problem areas to drive patient experience improvements
  • increase patient, leadership, and physician engagement in reputation management
  • elevate marketing’s visibility in impacting the patient experience
  • extend ROI focus to include “ROE” — Return on Engagement
Learn what feedback the C-suite values, and tips and strategies for elevating the value of reputation management in your organization!

Presenters:
Mike Dame, VP, Marketing & Communications, Carilion Clinic
Richard Palumbo, VP of Marketing, Amsurg
Kate Slonaker, VP of Marketing, Privia Health
Moderator: Karen Corrigan, CEO, Corrigan Partners