Learn how Providence Health & Services' marketing team directed a transparency initiative, leveraging patient experience surveys to create trusted reviews, helping inform and guide patient choice. They’ll share their experiences and best practices for reviewing and publishing survey data to physician profile pages and present consumer insights they’ve uncovered.
In this webinar, you’ll learn:
- Strategies for planning and managing the initiative
- Steps to gaining buy-in from physicians
- How a technology platform can help manage the program
- How patient comments can increase SEO for provider pages
Karina Jennings, AVP Marketing, Providence Health & Services
Dr. Sunita Mishra, Medical Director – Innovation, Providence Health & Services